#origami

#sketch

#principle

#2016

Lenta

Lenta

Lenta

One of Russia’s oldest & most popular online news media

platforms, established in 1999

One of Russia’s oldest & most popular online news media platforms, established in 1999

Task

While working at Rambler & Co, I led the redesign of the mobile version of the website to improve usability, visual consistency, and overall user experience

While working at Rambler & Co, I led the redesign of the mobile version of the website to improve usability, visual consistency, and overall user experience

intro

About My Role

Conducting an audit of the existing mobile UI and identifying usability bottlenecks

Developing wireframes and high-fidelity prototypes based

on user behavior data and business priorities

Developing wireframes and high-fidelity prototypes based on user behavior data and business priorities

Developing wireframes and high-fidelity prototypes based on user behavior data and business priorities

Collaborating closely with product managers, backend developers,

and QA to ensure seamless implementation across various devices

Collaborating closely with product managers, backend developers, and QA to ensure seamless implementation across various devices

Running A/B tests and collecting user feedback to iterate and improve the design post-launch

Some good old times at the office. 2016. That’s me on the right

overview

Content and Monetization Strategy: News

and Native Advertising

Content and Monetization Strategy: News and Native Advertising

Users show the most interest in hourly and daily news — we place those on the first screen. Ads are literally blended into the content, since that’s the only source of revenue for the project; no other monetization was planned by the product team

60

%

Proportion of direct homepage

entries from total traffic

25

KK

users

Monthly active

users (MAU)

Lenta has a completely unconventional traffic distribution across pages — on different days, between 40% and 60% of all visits are direct landings on the homepage. This is virtually unheard of; most large projects see no more than 15%. We don’t try to break user behavior or force them deeper into other materials. On the contrary, we simplify the experience as much as possible: users don’t need to leave the homepage to read content, and the navigation is reduced to a simple gesture — pull down to skip (if the user isn’t interested), or pull up to read more (if they finish the article).

And of course, this entire project became what it is precisely because of one core product goal — attracting a younger audience. That’s why we increased content density and introduced familiar mechanics from social media and messaging apps, such

as screen-by-screen navigation and horizontal scrolling

And of course, this entire project became what it is precisely because of one core product goal — attracting a younger audience. That’s why we increased content density and introduced familiar mechanics from social media and messaging apps, such as screen-by-screen navigation and horizontal scrolling

And of course, this entire project became what it is precisely because of one core product goal — attracting a younger audience. That’s why we increased content density and introduced familiar mechanics from social media and messaging apps, such as screen-by-screen navigation and horizontal scrolling

P.S. By the way, this case hardly includes any mockups (who needs them anyway?), but I’m happy to share an elegant prototype with you — built in Origami

P.S. By the way, this case hardly includes any mockups (who needs them anyway?), but I’m happy to share an elegant prototype with you — built in Origami

"Maybe I should have a word with that boy," — i thought.

"Maybe I should have a word with that boy," — i thought.

email: iam@colorblind.cc

email: iam@colorblind.cc

telegram: @colorblindcc

telegram: @colorblindcc